Volkswagen Ballina Enters The Digital Era

The Volkswagen Ballina Showroom has recently received a major upgrade as part of Volkswagen Ireland’s Digital Rollout. Head of Marketing for Volkswagen Ireland Mark McGrath (pictured right with some of the Ballina Sales Team) was on site to add his expertise and to oversee the installation.

Connolly Motor Group installed a suite of 55″ Digital Signage Kiosks at the Volkswagen Ballina site. These six foot free-standing touch screens were placed in areas of high traffic and are displaying the latest Volkswagen vehicle configurator giving the customers a chance to browse through each model.

The interactive Kiosks are eye-catching and encourage customers to engage with the Volkswagen brand. Customers have the chance to design their perfect car by choosing the colour, engine size, wheel spec etc. Customers can also view the full Volkswagen range when touched or watch Volkswagen adverts.

VW Ballina goes Digital
Digital Screen

As part of the digitization each salesman was given the latest edition Apple iPad with a suite of Volkswagen products and applications preinstalled to make the process easier when they are dealing with customers.

This is a significant investment for Connolly Motor Group, but as Kevin Connolly outlines “exceptional customer service and embracing technology are the key to the success of Connolly Motor Group. We have always sought to embrace new technologies in an effort to improve the service we offer our customers and this investment will significantly improve the customer experience here in the Ballina Showroom and that means that it is worth it”.

We encourage anyone to come in, visit the showroom and try out the new Kiosks and see for yourself how interactive they are. The Sales team are on hand at any time if you need a demonstration. Visit us in Rehins, Ballina, Co Mayo and see for yourself. We are open Monday to Saturday or call us on 096 79000.